Dubai Silicon Oasis Authority (DSOA) announced today that Porsche, one of the world’s leading car manufacturers, will establish its Middle East and North Africa regional headquarters within the region’s premier integrated innovations hub for high-tech industries.
The German car manufacturer will be locating its regional training centre for its experts, engineers, and technicians. Moreover, Porsche will continue, through its 6,000 sq meter facility, supporting its partners in the GCC, Levant, and African countries on all aspects including sales, after sales, marketing and training.
Shahla Ahmed Abdul Razak, Deputy Chief Executive Officer – DSOA signed the agreement with Deesch Papke, Managing Director- Porsche Middle East and Africa. Shahla Abdul Razak said: “The new headquarters for Porsche will complement our rapidly growing portfolio of leading global entities. We are confident our enabling services will match the high quality standards demanded by distinctive brands and contribute towards supporting their business objectives. Moreover, the placement of technical engineers at the Porsche headquarters falls in line with DSOA’s comprehensive strategy, especially that the number of engineers operating from within a technology park determines its level of success.”
She added: “As already known, electronics are considered the most important variable in the automotive industry, for they constitute the majority of the car systems and mechanics. Therefore, the partnership with Porsche goes in line with our long-term strategy to develop a diversified portfolio of world-class partners who will contribute to positioning DSO as a technology hub not only in the Middle East but across the world.”
Acknowledging the sizeable cost benefits offered by Dubai Silicon Oasis, Deesch Papke said: “DSO’s sophisticated infrastructure and high quality services will significantly help us meet our operational and business needs. “Dubai Silicon Oasis’ prime location works well for us in terms of business-ability. The hub also reflects Porsche’s philosophies of high technology and superior engineering. As Porsche continues to increase its presence around the world, we will continue to add new products that will enhance our already broad spectrum of sports models.”
DSOA is a wholly-owned entity of the government of Dubai, operating as a free zone technology park for semiconductors, microelectronics and other electronic-based companies looking to set up their regional headquarters and R&D divisions.
© 2008 Mena Report (www.menareport.com)
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