Yesterday, the ARAX Restaurant for Falafil and sandwiches opened its first branch in Jordan at Al-Madinah al-Munawwrah Street in Amman. ARAX is a Lebanese restaurant which started as a family business in 1949 in the beating heart of Beirut as a Falafil restaurant. Success was not achieved by chance but was the result of mastering the craft in terms of quality. Accordingly, the name of ARAX started to shine at more than 12 Lebanese branches and then opened branches in Syria, the United States, and Canada. And now, the ARAX restaurants chain is proud to open its first branch in the prestigious Hashemite Kingdom of Jordan whereby Jordan's riches will blend with the broad Lebanese experience to offer the most delicious meals and a unique setting with Narjilah (Habli babli) that has a Lebanese flavor.
The opening of the ARAX restaurant yesterday featured a unique activity represented by a competition for eating the biggest amount of a Falafil titled "Falafil Without Border". Taking part in the competition was a big part of the audience who showed up to witness the opening of the branch, and to take part in the competition which was very enjoyable and added a competitive atmosphere, making the opening light-hearted. At the end of the competition, prizes were handed to the winners and participants.
ARAX restaurant derives its name from a river in Armenia. It started to serve the famous Falafil meal with the fine Taratur and vegetables sauce. Following the success of the Falafil meal, ARAX expanded its menu to include other items like Armenian sandwiches (sausages and Bastirma) and sea food.
However, ARAX gained its reputation for its distinctively light Falafil meal that suits all types of people, not to mention that is on diet programs of overweight people.
ARAX restaurant gained a lot of popularity from southern to northern Lebanon to the extent that the street where ARAX is located was named after it. Moreover, it is now one of the well-known landmarks in Lebanon frequented by members of the society without exception. The success of ARAX with its unique flavor continued and now it has come to Jordan to start a new journey of success and excellence.
ARAX was a big success in all the countries where it opened branches. Jordan will not be its last stop as it will soon enter the restaurants business in the Arab Gulf and Europe.
© 2007 Al Bawaba (www.albawaba.com)
