The region's largest advertising network, ikoo, introduced its brand new identity in an event that marked the announcement of Jabbar Internet Group's acquisition of the company.
Founded in 2005, ikoo, E-Marketing then, has become the largest online advertising network in the Arab world, combining more than 120 websites from across the region, a network that attracts more than 35 million unique visitors, and serving more than 1.4 billion monthly pageviews.
Since its launch, ikoo has been establishing premium partnerships with the region’s leading portals and top publishers, enabling advertisers to reach their audience through themed sub-networks like sports, women, news, social media, automotive, business, and many more. In addition ikoo has positioned itself as an online advertising hub using the latest technologies in online campaign management from DoubleClick, a world-class advertising platform.
Khaled Jabasini, the founder and former CEO of ikoo, welcomed this acquisition and pointed out that ikoo will maintain its current position and will grow even further under the new management, "I'm proud today to see ikoo moving to Jabbar Internet Group, this is a big step for ikoo as it recognizes the success the company has achieved over the past few years."
According to the new CEO Isam Bayazidi, ikoo will focus on expanding its network to embrace more publishers, and will work closely with advertisers and agencies on developing successful campaigns based on their needs.
Bayazidi was quoted: "when it comes to online advertising, ikoo is by far the largest advertising space on the internet in the Arab world, the company succeeded in building an audience of millions of consumers from all walks of life."
As well, Bayazidi announced the merger of Kalimat, a contextual advertising platform, with ikoo. "This would enable advertisers to automatically place and control their text advertising placement within the ikoo network." added Bayazidi.
© 2009 Mena Report (www.menareport.com)
