RoutoMessaging today announced that Iraq's national fixed wireless voice and data provider, Itisaluna Abr Al Iraq, has begun using its global SMS services enabling millions of subscribers to send and receive texts to and from people anywhere in the world.
 

Itisaluna began operations in 2008 and has become Iraq's premier fixed wireless voice and data provider  offering subscribers a gamut of attractive  products and services. Aside broadband and 3G coverage, the offered  products set include text messaging, SMS2TV enabling users to interact with their favourite television programs, as well as  Interactive Voice Response services for viewers  to participate in competitions.
 

But the cost of setting up a new telecommunications business is high and entrants face a mountain of challenges to offer truly international services as they extend their network coverage. Text messaging is one example and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide 2-way text messaging.
 

Instead, Itisaluna therefore turned to RoutoMessaging for an instant solution, tapping into its competitive termination rates with global mobile operators. Now, with one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive world-wide outreach.
 

"Over the years, RoutoMessaging has gained significant experience of working with telecommunications companies in other emerging markets such as China and India," adds Matthew Chung, RoutoMessaging's CEO. "All have found that the adoption of our world-class SMS services takes the cost out of one aspect of their start-up operations and speeds the international spread of their networks."

© 2010 Mena Report (www.menareport.com)